Since our humble beginnings back in 1978, we’ve continued to refine our brewhouse experience to make BJ’s a place where you can make the most of any meal. We want BJ’s to be a place where the moment you leave is the moment you plan on coming back. We pride ourselves in our craft and attention to detail. Our guests come here for our award-winning handcrafted beer. They come here for the Southern California twist we’ve put on the Chicago-style pizza. And they come here for our Pizookies, our world-renowned dessert. But above all we know people come here to make their good times better. So in many ways we haven’t just crafted a brand, but a mindset. And our guests are the reason for this. And it’s because of them we’re continually striving to make sure every moment they choose to spend with us counts.
BJ’s Restaurant & Brewhouse
7755 Center Ave, Huntington Beach, CA 92647
IndustryFast Food Restaurant Companies
CategoryFood & Drink
BJ’s best-in-class team members were vital drivers of our record sales last year. We made tremendous strides rebuilding restaurant staffing levels in 2022, growing our hourly ranks by approximately 1,000 team members, or 5% growth, over prior year. We also focused on improving team member retention rates and rolled out new hospitality and service programs to build upon our already high service and hospitality standards. These programs helped elevate our net promotor scores, which we believe are a key measure of brand health and driver of future sales. We also continued to invest in guest-facing technology tools that make our guests’ experiences even better. Today, all our restaurants allow for digital payment options with QR codes on tables and receipts, reducing the time to pay and improving guest satisfaction. This past year, we expanded our digital convenience offerings by launching a Digital Order Tracker which provides guests real-time order status for take-out orders. We have seen a substantial increase in usage of our Digital Curbside Check-in Portal after integrating the Digital Order Tracker, highlighting the value of our growing suite of digital convenience tools. We also recently expanded our Digital Call Ahead Waitlist to all restaurants, which enables guests to easily add their names to our waitlist without the assistance of a team member, who is now freed up to spend more time serving guests in our restaurants. Finally, late last year we launched our new BJ’s e-commerce platform on both our desktop and mobile websites to streamline the ordering process. We expect that the modernization of our digital ordering platform and guest interface will generate a strong payback in terms of increased digital orders. We have implemented and are continuing to focus on a variety of initiatives aimed at increasing guest traffic to drive sales leverage and increase margins. Expanding upon our successful restaurant remodel test in 2022, we plan to remodel at least 30 restaurants this year, or approximately 15% of our restaurant base. Our guests’ response to our first remodels, as measured by increased traffic, sales and profit, has been excellent. Our remodel program includes a variety of potential improve- ments, including additional seating capacity, an updated bar statement and other highly impactful elements inside and outside the restaurants. Because these updates have reso- nated very well with our guests and driven strong returns on targeted investments, we have made additional remodels an important part of our 2023 capital allocation strategy.