Ever since the beginning, our goal has been to bring people together — and make events more rewarding for everyone involved. That’s what led us to build the award-winning, category-defining event success software that put us on the map. It’s also what led us to redesign something entirely new: the Event Experience OS. It’s an approach that empowers marketers to create shared experiences that matter. It’s designed from the ground up for the new era of events. It’s all about the big picture — unlocking the data that really matters, and seeing every event as a chance to build a lasting community. And we think it’s going to bring people together like never before. In 2020, the events industry experienced the greatest disruption in its history due to the COVID-19 pandemic. But as Bizzabo’s cofounders and other event experience leaders soon discovered, it was also an unrivaled opportunity for the industry to change for the better. The book explores why this evolution was long-needed, and how Event Experience Leaders can be successful in this new, hybrid world.