The cattle industry has continuously pushed for innovation and sustainability with many organizations and operations defining sustainability by their own terms. Here at Beef Northwest we take the approach to sustainability like we do with everything else; a continuous push to do the right thing for our cattle, our people, and our valuable resources. Our employees are also our greatest natural resource, and we support our local communities as a large local employer. The pursuit of improvement is one of our core values, this pursuit is a lifelong process of acquiring knowledge, skills and experience for the purpose of enhancing individual performance. Education is part of that process and is one of the best investments we make in our employees’ development. We are committed to focusing on models of sustainability. An example of this is the incorporation of potato byproducts in our feed rations. Potatoes are an important crop in the Pacific Northwest and many of the farmers we neighbor are the best potato growers in the world. When their potatoes are processed into consumer products at local french fry plants, we add value by utilizing the millions of tons of byproducts produced into a nutritious cattle ration. A way to ensure that the beef industry is here to stay is by providing a wholesome beef product that families can enjoy as a quality protein source. As markets ebb and flow, we are always looking for opportunities to add value to our products. Being a progressive leader in the cattle industry drives Beef Northwest to look at our business operations, the ag industry and consumer demands holistically.