ARMIS is conducting a study on the environmental impact of its digital solution in collaboration with the consulting firm Greenflex. The study compares the environmental impact of the ARMIS digital solution to an equivalent paper campaign. The parameters and indicators chosen, as well as the functional unit, are described and explained in this summary dossier. Per person exposed, ARMIS’ solution emits 45 less CO2 than a printed advertisement Our conviction: traditional retailers are, with their physical stores, the keystone of an alternative proposal of commerce, deeply human. A social commerce (meeting people, exchanging with sellers), sensual (seeing, smelling, tasting, touching products) that puts the consumer at the heart of the decision. ARMIS’ mission is to help retailers defend this more human approach of commerce. To achieve this, ARMIS’ vision is based on the exploitation of AI as a key tool for transformation. This AI enables retailers to adapt to today’s technological issues, consumer demands and ecological challenges. But also to compete effectively against Amazon, while exploiting the major digital platforms, by leveraging the most powerful assets of the retailers: their stores, their brand and their product selection. The challenge therefore remains in-store traffic. Today, promotion, still mostly distributed in the form of print catalog, remains the main driver of consumer movement. We have therefore built for retailers the SaaS platform based on AI that transforms the print circular into digital advertising optimized locally for each store. Its objective: to increase in-store traffic, at a lower cost, while empowering the retailer’s teams.