Selling makeup and vitamins to friends and family is a way of life at Amway International. One of the world’s largest direct-sales businesses, Amway boasts more than 3 million independent consultants who sell its catalog of more than 450 personal care, household, nutrition, and cleaning products. It also sells the products and services of other companies in 80-plus markets worldwide. Revival-like techniques are used to motivate distributors (mostly part-timers) to sell products and find new recruits to build the multi-level marketing platform. Operations outside of the US generate about 80% of sales, mainly in Asia. Founder Richard DeVos and the Van Andel family own Amway and its parent company, Alticor.
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At Amway, our mission is to help people live better, healthier lives. Looking ahead, 2021 holds huge potential for Amway and we are optimistic about the days to come. But we can’t look forward without examining what we did given the surprising circumstances of 2020. In this report, we’re showcasing some of the stories and results of our efforts this year. While experiencing the global pandemic of COVID-19, Amway Business Owners and employees generously helped address needs in their communities and around the world. We are ambitious about ways to continue to nourish children. We will support family health by empowering women and providing economic opportunities. And we will weave sustainability into the fabric of our identity. Change is at the heart of our business. We will never stand aside and simply watch things happen – we are committed to being at the forefront and making positive change happen. Join us in the journey. We’re just getting started. Amway employees have big hearts, especially for serving others. It’s in their DNA. And in 2020, each market was very creative about fulfilling the needs of others in their local communities, whether that was in-person or virtually. Together, we embrace the values of social engagement authentically, as a company and as individuals, to be the change for a better world. Over the years, Amway Manufacturing has made great strides to improve sustainability, by increasing energy efficiency, reducing our consumption of materials like water and paper, reusing waste as an alternate fuel, and seeking renewable energy sources. Over the last five years, we’ve been focused on our manufacturing locations and now plan to expand efforts to include our offices and shops worldwide. For more information regarding our manufacturing locations, see the Media Guide.