American Girl

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Pleasant Rowland introduced American Girl dolls in 1986 as a historically-themed alternative to Barbie and the Cabbage Patch Kids. Since 1998 her firm has been owned by the maker of both rival dolls, #1 toy manufacturer Mattel. American Girl (formerly Pleasant Company) produces the American Girls Collection of 18-inch, high-dollar dolls, including Addy (an escaped slave) and Rebecca Rubin (a young Jewish immigrant). It also publishes “American Girl” magazine and American Girl books (more than 135 million copies sold) and sells room décor, clothing, and accessories, including items that match the dolls. Items are sold through catalogs, its website, at about 10 namesake stores, and an outlet store in Wisconsin.

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3.2

Overall Excellence Rating

Industry

Consumer Products

Category

Consumer Goods

ESG/Ethical Impact

American Girl prioritizes stakeholder engagement and transparent communication of its ESG efforts. The company actively shares its environmental, social, and governance initiatives with customers, employees, investors, and regulatory bodies. This open dialogue fosters trust, encourages collaboration, and invites stakeholders to actively participate in American Girl’s journey toward sustainability.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer.

Awards Received

2023

Revenues

$40,000,000.00

Website Traffic

Employee Rating

3.8

Customer Rating

4.1

Company Size

1000-5000

ESG Risk Rating

3

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