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American Girl

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The story of American Girl started in 1986 with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. Pleasant found inspiration to create educational dolls with historic backstories after a visit to Colonial Williamsburg, Virginia. Originally known as Pleasant Company, American Girl started with sending out catalogues until we opened our first retail location in Chicago in 1996. Pleasant Company was purchased by Mattel in 1998 and renamed American Girl in 2003. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores.

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3.51

Overall Excellence Rating

Industry

Retail & Wholesale

Category

Toy & Hobby Stores

ESG/Ethical Impact

American Girl prioritizes stakeholder engagement and transparent communication of its ESG efforts. The company actively shares its environmental, social, and governance initiatives with customers, employees, investors, and regulatory bodies. This open dialogue fosters trust, encourages collaboration, and invites stakeholders to actively participate in American Girl’s journey toward sustainability.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer.
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Awards Received

2023

Revenues

676000000

Website Traffic

Employee Rating

3.9

Customer Rating

4.5

Company Size

1000-5000

ESG Risk Rating

3

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