Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth’s most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.
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We combine data and science with passion and invention to drive everything we do. We set big goals and work backwards to achieve them. We pledge to apply that same tenacity to how we address some of the world’s biggest environmental and societal challenges, so we can help make every day better for our customers, our employees, our communities, and our planet. Amazon was built on the belief that, with understanding, ingenuity, and innovation, we can more effectively overcome any challenge we face. We believe addressing environmental and societal challenges requires the same mindset. We aim to have a net-positive impact on the world through sustainability because it’s good for the planet, for our business, for our customers, and for our communities. We are making business plans, investing in technologies, and thinking of new approaches for transportation, packaging, and energy that will help address climate change—all without sacrificing the speed and service customers expect from Amazon. Customers want products that align with their values, which include items created with sustainability in mind. We recognize the opportunity Amazon has to increase customer access to products that are more sustainable and efficient by design.