All Web Leads, Inc.

7300 Fm 2222 Bldg. 2 Ste 100, Austin, TX 78730

AWL was started by two software developers focused on a singular goal: creating an online business that would allow them to be their own boss. With no initial area of focus, they were able to test many verticals until they stumbled across the idea of matching consumers searching online for insurance with licensed agents looking for customers. Out of this idea, AWL was born. Named All Exclusive Leads and All Web Leads before becoming known as AWL, the company began in 2005 and enjoyed its first commercial success in 2006. By the end of 2008, the company had 20 employees. Today there are over 1,000 proud AWLers. Over the years, AWL has expanded to encompass all personal lines of insurance in the U.S. In 2010, the AWL Contact Center was created to turn online leads into live consumers on the phone, ready to speak to an agent. Today this contact center employs more than 600 representatives. In 2018, AWL entered the independent agency business by creating the AWL Insurance Agency (AWLIA), turning calls into written policies for our largest carrier customers in property and casualty and health and life verticals. As the company has grown, the AWL culture has remained constant. The six core values that are the foundation of the AWL culture were first articulated in 2008 and have stood the test of time ever since.

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2.9

Overall Excellence Rating

Industry

Insurance Brokers & Agencies

Category

Insurance Carriers

ESG/Ethical Impact

AWL is an insurance distribution technology business focused on personal lines in the United States. We provide the information, advice and choices today’s insurance buyer needs to make insurance buying smarter, simpler and faster. Trust is the foundation for interaction among our team members. For us, this means that we are both trusting (we trust others) and trustworthy (others trust us), we meet our commitments, we ask questions and we accept mistakes as the price of running at Internet speed and taking risks. Innovative use of technology keeps us ahead of the competition. It gives us data in real time and guides our decision-making instantly and over the long run. Technology allows us to move quickly and adapt as things change in our business. All of us play a role in how we use technology. Data is the shared language of our company. We identify trends and react quickly to what is happening. The data holds us accountable. We make decisions using data rather than opinion and conjecture. We don’t work in silos but, rather, we work together to solve problems. With lots of push back, questioning and a positive attitude, we have fun making things happen together. We are committed to success and we show this commitment by keeping score and holding ourselves accountable. Our individual and collective efforts are all aimed at business results: revenue, profit and performance for our customers and consumers – or said differently, winning in the marketplace.

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Awards Received

2023

Revenues

$176,300,000.00

Website Traffic

Employee Rating

3.8

Customer Rating

3.5

Company Size

1000-5000

ESG Risk Rating

3

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