At Adams, our number one goal is to produce high quality, safe and sustainable beef for a hungry world. We are always exploring new methods and technology that will help us produce the most wholesome, nutritious beef product possible. Our founder, Russ Adams, was an entrepreneur who was ahead of his time with his commitment to innovation, technology and continuous improvement. That commitment and ingenuity are things that we remain passionate about at Adams Land & Cattle. A big part of our success at Adams comes from our need to make every part of our operation run as efficiently and effectively as possible – from the way we design our feedlots, to the way we produce the food for our animals, to the way we track and monitor each animal’s progress. That takes ingenuity and innovative thinking. We’re proud of the advancements we’ve made in design, technology and sustainability throughout our operation. We’re not afraid of change – we embrace it. It makes us the industry leader that we have become.