Having worked in the agricultural sector for my entire career, I’ve learned that to implement organization- wide values the whole organization needs to be involved. Company where sustainability is ingrained in our corporate DNA, shaping our culture, and defining our value proposition. We’re proud to be a crop protection company. Our mission is to provide farmers with the products they need to feed the world – not just for today, but for tomorrow, next year, and the next century. As such, sustainable farming and sustainable products hold strategic importance for ADAMA, and sit comfortably alongside our commitment to actively listen, learn, and deliver. Farmers are at the front-line of the struggle to produce enough food for everyone on a changing planet. With their connection to nature, they value sustainability as the key to protecting the soil and ensuring necessary yields. Whenever I engage with growers, they often speak about the necessity for new tools and solutions to farm sustainably, addressing their changing agronomic practices, new regulatory requirements, and consumer preferences. With new Active Ingredients (AIs) dwindling, we’re turning our portfolio into an innovation engine by optimizing the performance of existing AIs with proprietary, advanced formulation technology platforms. This improves on-farm sustainability, drives higher yields, increases product efficacy, and solves key agronomic challenges quickly.