Max Financial Services Limited (MFSL) is part of the Max Group, India’s leading business conglomerate. Max Financial Services Limited is focused on maintaining its stake in Max Life Insurance and currently owns and actively manages ~81.83% stake in Max Life Insurance, India’s largest non- banking, private life insurance Company. Max Life envisions to be the most admired life insurance company in India by securing the financial future of our customers. We are an honest life insurance company committed to doing what is right. We serve our customers through Long-Term Savings, Protection and Retirement Solutions, delivered by our high-quality Agency and Multi-Channel Distribution Partners. We are a business with strong social relevance and contribute to society by supporting causes in health and well-being. Max Life achieved the highest-ever New Business Margin (NBM) of 27.4%, an increase of 215 bps and the Value of New Business (VNB) touched H1,528 crore (post overrun), reporting an annual growth of 22%. The growth in VNB was achieved on a high base of 39% VNB growth in FY21. Taking into account a two-year CAGR, the VNB growth stood at an industry best of 31%.Max Life always creates a three-year strategy and reviews it periodically, and FY22 has been no different. As part of a three-year business plan from FY22-24 and with the onboarding of Axis Bank as a co-promoter, Max Life looks forward to redefine the comprehensive strategic framework comprising the six pillars of consistent market outperformance by focusing on priority areas, leverage synergies with Axis Bank, inorganic expansion (M&A) and business development, digitisation for efficiency and intelligence, people capability, and creating a sustainable business. Emphasis on the six pillars is expected to drive sales, profitability, customer and employee outcomes.